Realtor MLS

I'm going to go over how to sell a house fast with a realtor. I have what I call the three Ps that will sell any home, anywhere, fast. I look at these three Ps much like a three-legged bar stool. If you have a three-legged bar stool and you kick one of the legs out, what's going to happen? Well, you're going to fall and that's exactly how it is with the three Ps. If you're missing one of these Ps, well, guess what? You're not going to be able to sell your home fast. You're not going to be able to sell your home for top dollar.

Presentation

So let's start off with P number one and that's presentation. When I say presentation, I mean the home has to be great looking. It has to look great outside, great inside, great in the backyard. Overall, it needs to look as much like a model home as it can. Look at model homes. When you go in, the outside is all manicured. The inside is all clean. It's sparse. It looks good. It sounds good. It smells good. Everything looks good.

Now I understand a lot of people don't have money and they can't be putting the money into the home. But if you can't put money into the home, put some work into the home. Make sure everything outside looks really nice, because if a buyer doesn't like what they see outside your home, they're really not going to want to come inside the home. And the outside of the home sets the whole tone when they do go inside the home. So make sure it looks good. Make sure you have the music on, it sounds good. If you need to clean all the windows, vacuum or get the carpets clean, put stuff either in a storage area or put it in boxes in the garage. But the presentation is so overlooked by so many people and that's definitely, definitely something you want to do.

Promotion

So the second P is promotion. When I say promotion, I mean marketing. This is one of the two things you hire a real estate agent for. If you're looking at hiring a real estate agent and interviewing. If you get a real estate agent that's just going to come out there and they're going to talk and give you a bunch of lip service on what they're going to do, your home's not going to sell. They need to properly promote it, but not just promote it, they need to understand how to promise it. So there are a lot of different ways to promote it. There are websites, there's multimedia marketing, and there's social marketing. A lot of times I'll go out to a seller and I'll take a look at their home that's been on the market sometimes months, sometimes even over a year, I'll look at how the agent's promoting it and it's just amazing.

I see these horrible pictures. I look it up on google and can't find it anywhere. Maybe it pops up on Zillow, but big deal. So it needs to be properly promoted. Make sure you hire a real estate agent that knows what they're doing when it comes to marketing. There's different types of marketing. A lot of real estate agents out there are great at what I call self-promotion. They're marketing all revolves around how great they are, but what you want to pay attention to is how good are they actually at marketing homes, not just themselves, but how good are they at marketing homes?

Price

The last P is the obvious one, its price. It's sort of like the elephant in the room. No one wants to talk about price. A lot of times sellers will go out and hire realtors based on the price that they tell them. But you really have to price your home correctly, because at the end of the day, price is always the common denominator. When I talk with sellers they will say, “my last realtor didn't do anything." And I will say, "Well, if they didn't do anything, you're going to have to lower the price." Because if it's not in good condition, if the presentation isn't there, if the promotion isn't there, you are not going to sell it fast unless you just dramatically drop the price.

Let me give you an example of what I'm talking about. How often have you ever seen a home priced at say $155,000 or $205,000 or $307,000? These are horrible prices. And the reason is that buyers shop in increments. Buyers look in increments. And if you have a home that say $300,000 and you price it at $305,000 you're literally going to lose 50% of all the buyers in the market because so many buyers are looking just up to $300,000. Now you're going to have people looking up to $325,000. You're going to have three people looking up at 350, but at the end of the day, they're probably not going to buy your home because it's only worth $305,000 or $300,000. So it's not just about pricing your home, it's about strategically pricing your home.

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